Sunday 25 January 2015

Wisdom: 7 Laws You Must Honor to Have Uncommon Success On Sunday, I spent two hours reading 7 Laws You Must Honor to Have Uncommon Success, by Mike Murdock. I figured this 61-page self-help book that I first learned about from Inspiration Ministries would assist me and my Builder comrades in our quests. I liked it a lot! It was short, sweet and several reminders and truths. Minus any preconceived notions about televangelists and Christianity, I urge you to take a look at Murdock’s 7 Laws, which I’ve summarized below. This post is filled with wisdom from the book, most of which is rooted in scripture. This is one Sunday read that made my wheels turn with new ideas. Click here to get your copy. Have you read The 7 Laws? What were your thoughts?

1. The Law of Difference – Your Difference Decides Your Importance.

Remember This: Something within you cannot be found in another. Your similarity creates your comfort. Your difference creates your rewards. If you do not know your distinctive Difference, you will never discern what others need from you.

2. The Law of the Mind – Every Life Battle is a Mind Battle.

Remember This: If you win in your Mind, you will win in life. If you lose in your Mind, you will lose in life. Your mind needs 3 things:

Focus, because it has two parts, memory and imagination. Your memory replays the past; your imagination preplays your future. Instruction, because your Mind is a harness searching for information to verify your opinion or to escape present pain. Your mind is on the prowl for knowledge and instructions. (i.e. The 7 Laws You Must Follow… The 10 Steps to a Happy Life, etc. etc.) A Hero, your mind needs a Champion that excites you, an example. Kill the snakes in your garden and pull the weeds. Your self-portrait determines your self conduct. Something you need may be hidden in someone you do not enjoy.

3. The Law of Recognition – Anything you Fail to Recognize Will Exit Your Life.

This is one of the most powerful laws. We hear it all the time… show people you appreciate them. Recognize your mentors, protege’s and unfound treasures.

Remember This: Something you are not seeing is costing you. Anything you fail to recognize will exit your life. Parasites want what is in your hand; proteges want what is in your heart. Be humble! Humility is not a personality trait. Humility is recognition of what you do not have and it causes you to search. The proof of humility is the willingness to ask questions.

4. The Law of Two – One cannot multiply. Adam could not multiply until Eve entered his life.

I found this particular note to be a GREAT reminder: Demons do not multiply or have a bloodline. Demons are not omnipresent. Demons are assigned geographically. (This is deep).

Two are better than one.. the threefold cord is not easily broken,” Ecclesiastes 4:9, 12)

Remember This: You are four people away from any human on earth. When God wants to Bless You, He brings a person into your life.

5. The Law of Place – Places Matter. God made places before he made people. Never stay where God has not assigned you. Your weaknesses will flourish, you strength will die, you will never be honored for your Difference when you are in the wrong place.

As Murdock writes, “When you receive a divine instruction, you are often sent to a specific place. (See, 1 Kings 17:9)

Remember This: Everything you want is… somewhere. Go where you are celebrated instead of where you are tolerated. Battle is the seed for territorial order and possession. The timing of warfare reveals the importance of an approaching event. Giants are not signs of your exit from “Egypt;” Giants are proofs of your entry into “Canaan.” Your assignment is always The Problem God has assigned you to solve for others.

6. The Law of Honor – Honor is the willingness to reward someone for their difference. Honor is your personal choice to celebrate the distinctive Difference in another. Honor i PDL

LAW OF KAMA

THE LAW OF KAMA

THE GREAT LAW -
"As you sow, so shall you reap". This is also known as the "Law of Cause and Effect".

Whatever we put out in the Universe is what comes back to us.

If what we want is Happiness, Peace, Love, Friendship...Then we should BE Happy, Peaceful, Loving and a True Friend.

THE LAW OF CREATION -

Life doesn't just HAPPEN, it requires our participation.

We are one with the Universe, both inside and out.

Whatever surrounds us gives us clues to our inner state.

BE yourself, and surround yourself with what you want to have present in your Life.

THE LAW OF HUMILITY -

What you refuse to accept, will continue for you.

If what we see is an enemy, or someone with a character trait that we find to be negative,

then we ourselves are not focused on a higher level of existence.

THE LAW OF GROWTH -

"Wherever you go, there you are".

For us to GROW in Spirit, it is we who must change - and not the people, places or things around us.

The only given we have in our lives is OURSELVES

and that is the only factor we have control over.

When we change who and what we are within our heart

our life follows suit and changes too.

THE LAW OF RESPONSIBILITY -

Whenever there is something wrong in my life,

there is something wrong in me.

We mirror what surrounds us - and what surrounds us mirrors us; this is a Universal Truth.

We must take responsibility what is in our life.

THE LAW OF CONNECTION -

Even if something we do seems inconsequential,

it is very important that it gets done as everything in the Universe is connected.

Each step leads to the next step, and so forth and so on.

Someone must do the initial work to get a job done.

Neither the first step nor the last are of greater significance,

As they were both needed to accomplish the task.

Past - Present - Future

They are all connected...

THE LAW OF FOCUS - You can not think of two things at the same time.

When our focus is on Spiritual Values, it is impossible for us to have lower thoughts such as greed or anger.

THE LAW OF GIVING AND HOSPITALITY -

If you believe something to be true,

then sometime in your life

you will be called upon to demonstrate that particular truth.

Here is where we put what we CLAIM that we have learned,

into actual PRACTICE.

THE LAW OF HERE AND NOW -

Looking backward to examine what was,

prevents us from being totally in the HERE AND NOW.

Old thoughts, old patterns of behavior, old dreams...

Prevent us from having new ones.

THE LAW OF CHANGE -

History repeats itself until we learn the lessons that we need to change our path.

THE LAW OF PATIENCE AND REWARD - All Rewards require initial toil.

Rewards of lasting value require patient and persistent toil.

True joy follows doing what we're suppose to be doing, and waiting for the reward to come in on it's own time.

THE LAW OF SIGNIFICANCE AND INSPIRATION -

You get back from something whatever YOU have put into it.

The true value of something is a direct result of

the energy and intent that is put into it.

Every personal contribution is also a contribution to the Whole.

Lack luster contributions have no impact on the Whole, nor do they work to diminish it.

Loving contributions bring life to, and inspire, the Whole.

Friday 23 January 2015

4 TRIAT OF THE RICH YOU SHOULD EMULATE

Learning from the rich: 4 traits you should emulate

Most people wouldn’t complain if they suddenly became rich. In fact, millions of people play the lottery every week with just this hope — even though, statistically, their chances of winning are next to nothing.

Obviously, very few of the wealthy people we’re jealous of have gotten rich this way. As we know, “get rich quick” schemes are usually a gimmick or a con, so it follows that most wealthy people have invested time and effort into getting where they are today.

If we’re honest, we can admit that if we spent less time complaining about our circumstances and more time studying and following the lifestyle habits and principles that have made people rich, we’d be a lot closer to our financial goals.

The ideology and practices that build wealth can be summed up as hard work, conservatism, ingenuity, and an opportunistic mindset.

Let’s break those factors down.

Hard work

There really isn’t a magical formula for building wealth effortlessly. Sure, there are smarter ways to build wealth, and principles that work better than others. But what it really boils down to is just plain, hard work.

At some point in their life, rich people have been the ones who studied for hours, worked late into the night, never watched television, went on vacation, or had social lives, and gave up countless small luxuries for the sake of their goal. A large amount of effort is required for a large financial gain. Most people aren’t willing to put that much effort into it.

Conservatism

The simplest reason why rich people have money is that they haven’t spent it. Think about it. As the old adage says, you can’t eat your cake and have it, too. In the consumerism culture we live in, it’s easy to fall into the habit of spending everything we make.

Wealthy people have mastered the discipline of saving money and making it work for them instead of always working for money.

If you study the lifestyles of the wealthiest people in the world, you won’t find them buying the newest, most popular vehicle every year. Instead you’ll probably find them driving a vehicle that’s paid off and has high mileage. You won’t find them maxing out credit cards for every known retailer; you’ll find them to be conservative and wise about their spending. A well-known financial adviser, Dave Ramsay, has said, “You have to live like no one else in order to live like no one else.”

Ingenuity

By ingenuity, I’m not saying wealthy people are any smarter or even more educated than ordinary folk. But they’ve realized their own unique abilities and mixed them with some creativity to say, do, or create something no one else has — something that works, and something that everybody wants. Ingenuity lies in everyone, but wealthy people have utilized it to their financial advantage.

An opportunistic mindset

Wealthy people work hard and are wise and careful planners. On the other hand, they’re also willing to take the risks often necessary for great success. People who are tentative when an opportunity arises often miss out on some of the greatest advantages.

While being unafraid of opportunity is a good trait to have, it sometimes carries consequences. Not every uncertain or risky opportunity succeeds (otherwise, there would be no need for courage). Rich people have often faced discouraging failures, but remain undeterred by them. They know that, in spite of failures, they’ll eventually succeed, and because they’re willing to take great risks, their success will be equal to it.

The path to riches is paved with hard work, conservatism, ingenuity, and an opportunistic mindset. Without these traits, it’s difficult to live a lifestyle that will result in lasting wealth.

2











Tuesday 20 January 2015

CONFIDENCE YOU NEED AS ENTREPEUR

PDL CONFIDIENCE YOU NEED AS ENTREPRENEURS Many entrepreneurs share specific qualities that are vital for starting and growing a business. They are passionate, resilient, focused on opportunities and comfortable with risks. But the quality that might have the most influence over an entrepreneur’s success is confidence. You’re much more likely to approach a stranger about your latest business idea or effectively pitch a new client if you feel self-assured. Most of the activities an entrepreneur participates in every day (product launches, critical business decisions, even board meetings) require some level of confidence. If you want to achieve great success, you must believe that you are worthy. Here are some helpful hints for boosting your confidence in yourself and your business
      1. Package yourself for success. When you look the part, you’ll carry yourself with more confidence. Dressing well communicates to others that you are knowledgeable, powerful and competent. When choosing clothing, remember to dress for the occasion and your client’s emotional comfort. Before any meeting with an important client, research his company’s image, office environment and internal values.
      2. Correct your posture. If your work requires you to sit in front of a desk for most of the day, chances are your posture has suffered. Don’t slouch when meeting with clients, customers or colleagues. Poor posture may make you appear insecure, lazy or disinterested. Try to make a conscious effort to roll your shoulders back and elongate your spine. Keep your head in a neutral position with your chin slightly raised.
   3. Do your best and worry less. Entrepreneurs who lack self-assurance often stress about what others might think about them. Negative self-talk can quickly make you feel as though others are evaluating every error and misstep you make. Focus on all the things you do well and hire other experts to take care of the rest.

     4. Focus on the future. If you find yourself being caught up in the minutiae of daily business, remind yourself to think about your dreams for the future. If you take a few minutes to focus on your goals, you’ll be able to refocus on what’s most important to you and your business.
    5. Embrace positivity. We’re bombarded with negativity all day, every day. To counteract the negative energy around you --from what's conveyed in the daily news to the comments of grumpy colleagues -- fill your mind with positive thoughts. Show gratitude for small acts of kindness and be appreciative of those around you. If you make it a habit to be positive and grateful, it will become second nature.
     6. Let go of small mistakes. Everyone makes mistakes so don’t expect to be perfect or you’ll drive yourself crazy. Try not to dwell on small errors. If you make a mistake with a client, don’t obsess over what you might have done wrong. Instead, take responsibility. Apologize, fix the mistake as soon as possible and move forward.
  7. Continue to grow and improve. A small accomplishment can help boost your confidence, even if it’s not entirely related to your business. Learn a new skill, take a class at a local university or read a book on a subject that interests you. If you’d like to excel at something specific such as playing golf or public speaking, invest in yourself and take lessons.
    8. Schedule time to play. If you put in 60 to 80 hours of work every week and never take time to rest, you’ll eventually push yourself toward burnout and sheer exhaustion. Make sure you set aside time to do the things you love in life. Escort your child or dog to the park, take walks during your lunch break or participate in an exercise class at a local gym. If you invest time in your hobbies, friends and family, you’ll feel rejuvenated and ready to conquer your next challenge.
      9. Don’t be afraid to ask for advice. Whenever you find yourself in an epic struggle against self-doubt, call a trusted friend, advisor or colleague and get his or her best advice. Often an objective opinion will help you look at life differently, overcome your challenges and transform your attitude.

7 LAWS OF UCCOMMON SUCCESS

Wisdom: 7 Laws You Must Honor to Have Uncommon Success .I spent two hours reading 7 Laws You Must Honor to Have Uncommon Success, by Mike Murdock. I figured this 61-page self-help book that I first learned about from Inspiration Ministries would assist me and my Builder comrades in our quests. I liked it a lot! It was short, sweet and several reminders and truths. Minus any preconceived notions about televangelists and Christianity, I urge you to take a look at Murdock’s 7 Laws, which I’ve summarized below. This post is filled with wisdom from the book, most of which is rooted in scripture. This is one Sunday read that made my wheels turn with new ideas. Click here to get your copy. Have you read The 7 Laws? What were your thoughts?

1. The Law of Difference – Your Difference Decides Your Importance.

Remember This: Something within you cannot be found in another. Your similarity creates your comfort. Your difference creates your rewards. If you do not know your distinctive Difference, you will never discern what others need from you.

2. The Law of the Mind – Every Life Battle is a Mind Battle.

Remember This: If you win in your Mind, you will win in life. If you lose in your Mind, you will lose in life. Your mind needs 3 things:

Focus, because it has two parts, memory and imagination. Your memory replays the past; your imagination preplays your future. Instruction, because your Mind is a harness searching for information to verify your opinion or to escape present pain. Your mind is on the prowl for knowledge and instructions. (i.e. The 7 Laws You Must Follow… The 10 Steps to a Happy Life, etc. etc.) A Hero, your mind needs a Champion that excites you, an example. Kill the snakes in your garden and pull the weeds. Your self-portrait determines your self conduct. Something you need may be hidden in someone you do not enjoy.

3. The Law of Recognition – Anything you Fail to Recognize Will Exit Your Life.

This is one of the most powerful laws. We hear it all the time… show people you appreciate them. Recognize your mentors, protege’s and unfound treasures.

Remember This: Something you are not seeing is costing you. Anything you fail to recognize will exit your life. Parasites want what is in your hand; proteges want what is in your heart. Be humble! Humility is not a personality trait. Humility is recognition of what you do not have and it causes you to search. The proof of humility is the willingness to ask questions.

4. The Law of Two – One cannot multiply. Adam could not multiply until Eve entered his life.

I found this particular note to be a GREAT reminder: Demons do not multiply or have a bloodline. Demons are not omnipresent. Demons are assigned geographically. (This is deep).

Two are better than one.. the threefold cord is not easily broken,” Ecclesiastes 4:9, 12)

Remember This: You are four people away from any human on earth. When God wants to Bless You, He brings a person into your life.

5. The Law of Place – Places Matter. God made places before he made people. Never stay where God has not assigned you. Your weaknesses will flourish, you strength will die, you will never be honored for your Difference when you are in the wrong place.

As Murdock writes, “When you receive a divine instruction, you are often sent to a specific place. (See, 1 Kings 17:9)

Remember This: Everything you want is… somewhere. Go where you are celebrated instead of where you are tolerated. Battle is the seed for territorial order and possession. The timing of warfare reveals the importance of an approaching event. Giants are not signs of your exit from “Egypt;” Giants are proofs of your entry into “Canaan.” Your assignment is always The Problem God has assigned you to solve for others.

6. The Law of Honor – Honor is the willingness to reward someone for their difference. Honor is your personal choice to celebrate the distinctive Difference in another. Honor i PDL

Sunday 18 January 2015

WHAT IS IN YOUR MIND TODAY

People refuse to take chances in business, because they fear the criticism which may follow if they fail.DO THAT BUSINESS THAT IS YOUR MIND TODAY

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Friday 16 January 2015

MAKE MORE PROFIT


How do you generate the most profit with the least effort? How do
you maximize margins without sacrificing quality?
I'm not talking more customers, nor more revenue, nor more offices
and employees. Profit.
Based on my interviews with high-performing CEOs ("high-
performing" determined using annual-profit-per-employee
measurements) in more than a dozen countries, I've listed 11
common "rules" below. This is a return-to-basics call.
Here's your cheat sheet for consistent profitability -- or doubling of it
-- in 3 months or less.
1. Repetition is Usually Redundant — Good
Advertising Works the First Time
Use direct response advertising (call-to-action to a phone number or
website) that is uniquely trackable – accountable advertising —
instead of "image" or "brand" advertising (e.g. billboards with no
URL/phone/messaging), unless others are pre-purchasing product to
offset the cost (e.g. “If you prepurchase 288 units, we’ll feature your
store/URL/phone exclusively in a full-page ad in….”).
Don’t listen to advertising salespeople who tell you that 3, 7, or 27
exposures are needed before someone will act. Well-designed and
well-targeted advertising works the first time. If something works
partially well (e.g., high click-through with low percentage
conversion to sales (CVR), or low click-through with high conversion,
etc.), indicating that a strong ROI might be possible with small
changes, tweak one variable and micro-test once more.
Cancel anything that cannot be justified with a trackable ROI.
2. Pricing before Product – Plan Distribution First
Is your pricing scalable?
Many companies will sell direct-to-consumer by necessity in early
stages, often through a simple website. Only later do they realize
that their margins can’t accommodate resellers and distributors
when they come knocking. This is true whether your "distributor" is
iTunes, a worldwide widget distributor, or Orbitz.
If you have a 40% profit margin and a national distributor needs a
70% discount off of retail (or "cut") to sell into wholesale accounts,
you’re forever limited to direct-to-consumer… unless you increase
your pricing and margins after-the-fact, or launch new "premium"
products to fix the problem. For a bootlegged start-up, this
distraction can equal sky-high customer churn or death altogether.
Plan out your first two years of distribution plan before setting
pricing.
Think digital is different? Think again.
Test assumptions and find hidden costs by interviewing those who
have done it: will you need to pay for co-op advertising, offer rebates
for bulk purchases, or pay for shelfspace or featured placement? I
know one former CEO of a national brand who had to sell his
company to one of the world’s largest soft drink manufacturers before
he could access front-of-store shelving in top retailers.
Test your assumptions and do your homework before setting pricing.
It's not a small thing.
Related: How Much Do We Spend on Foreign Aid? Much Less Than
You Might Think. (LinkedIn)
3. Less is More – Limiting Distribution to Increase
Profit
Is more distribution automatically better? Not necessarily.
Uncontrolled distribution leads to all manner of head-ache and
profit-bleeding, most often related to rogue discounters. Reseller A
lowers pricing to compete with online discounter B, and the price
cutting continues until neither is making sufficient profit on the
product and both stop reordering from you (or selling/referring your
product). This race to the bottom requires you to launch new
products, as price erosion is almost always irreversible.
Avoid this scenario and consider partnering with one or two key
distributors instead, using that exclusivity to negotiate better terms:
less discounting, prepayment instead of net payment terms, preferred
placement and marketing support, etc.
Whether Apple or Estee Lauder, sustainable high-profit brands
usually begin with controlled distribution. Remember that more
customers isn’t the goal; more sustained profit is.
4. Net-0 — Create Demand vs. Offering Terms:
This is related to Rule #3.
Focus on creating end-user demand so you can dictate terms. Often
one large advertisement, bought at discount remnant rates, will be
enough to provide this leverage.
Just because everyone in your industry offers payment terms doesn’t
mean you have to, and offering terms is one of the most consistent
ingredients in start-up failure.
To avoid getting strung out and cash-flow poor: Cite start-up
economics and the ever-so-useful “company policy” as reasons for
needing prepayment and apologize, but don’t make exceptions.
If you agree to receive payment on net-30 terms (they pay 30 days
from invoice, or receipt of product), it will become net-60, which
becomes net-120. Time is the most expensive asset a start-up has,
and chasing delinquent accounts will prevent you from generating
more sales.
On the hand, if tons of customers are asking for your product,
resellers and distributors will need to buy. It’s that simple. Think a
big order from Wal-Mart is a godsend? Be careful. Since they're
almost always net-180+, and they can return unsold product, it could
actually be the death of your company. How are you going to pay for
the needed inventory? Typically, debt. What will you do if they return
half of it because they didn't give it proper placement, so it didn't
have sufficient sell-through? Be careful, lads and lasses.
Put funds and time into strategic marketing and PR to tip the scales
in your favor. Consumer demand = your ability to negotiate better
terms.
5. Limit Downside to Ensure Upside — Sacrifice
Margin for Safety
Don’t manufacture products in large quantities to increase your
margin, unless your product and marketing are tested and ready for
roll-out. In other words, only when you already have a proven
demand and can forecast sell-through rate.
If a limited number of prototypes cost $10 per piece to manufacture
and sell for $11 each, that’s fine for the initial testing period, and
essential for limiting downside. Sacrifice margin temporarily for the
testing phase, if need be, and avoid potentially fatal upfront
overcommitments.
6. Niche is the New Big — The Lavish Dwarf
Entertainment Rule
Several years ago, an investment banker was jailed for SEC
violations.
He was caught partly due to his lavish parties on yachts, often
featuring hired dwarves. No joke. The owner of the dwarf rental
company, Danny Black, was quoted in the Wall Street Journal as
saying: “Some people are just into lavish dwarf entertainment.”
Niche in the new big, I tell you. And here’s the secret: it’s possible to
niche market and mass sell.
iPhone commercials don’t feature dancing 50-year olds, they feature
hip and fit 20-30-somethings, but everyone and his grandmother
wants to feel youthful and hip, so they strap on Apple gear and call
themselves converts. Who you portray in your marketing isn’t
necessarily the only demographic who buys your product — it’s often
the demographic that most people aspire to. The target isn’t the
market.
No one aspires to be the bland average, so don’t water down
messaging to appeal to everyone–it will end up appealing to no one.
7. Revisit Drucker — What Gets Measured Gets
Managed:
Measure compulsively, for as Peter Drucker stated: what gets
measured gets managed.
Useful metrics to track, besides the usual operational stats, include
CPO (“Cost-Per-Order,” which includes advertising, fulfillment and
expected returns, chargebacks, and bad debt), ad allowable (the
maximum you can spend on an advertisement and expect breakeven),
MER (media efficiency ratio), and projected lifetime value (LV) given
return rates and reorder %. Consider applying direct response
advertising metrics to your business.
Look at "lean start-up" metrics for more methods of measuring
during the start-up phase. The work of Eric Ries is a good starting
place.
Related: What I Really Want for Christmas (LinkedIn)
8. Hyperactivity vs. Productivity — 80/20 and
Pareto’s Law
Being busy is not the same as being productive. In fact, being busy is
a form of laziness -- lazy thinking and indiscriminate action.
Forget about the start-up overwork ethic that people wear as a
badge of honor–get analytical. I'm not going to say "work smarter;
don't work harder," as I'm fine with hard work...but only as long as
it's applied to the right things.
The 80/20 principle, also known as Pareto’s Law, dictates that 80%
of your desired outcomes are the result of 20% of your activities or
inputs. Once per week, stop putting out fires for an afternoon and run
the numbers to ensure you’re placing effort in high-yield areas:
What 20% of customers/products/regions are producing 80% or more
of the profit? What are the factors that could account for this?
Invest in duplicating your few strong areas instead of fixing all of
your weaknesses.
9. The Customer is Not Always Right — “Fire”
High-Maintenance Customers
Not all customers are created equal.
Apply the 80/20 principle to time consumption: What 20% of people
are consuming 80% of your time? Put high-maintenance, low-profit
customers on auto-pilot. Sure, process their orders, but don’t pursue
them or check up on them. And “fire” high-maintenance, high-profit
customers by sending a memo detailing how a change in business
model requires new policies at your company: how often and how to
communicate, standardized pricing and order process, etc.
Indicate that, for those clients whose needs are incompatible with
these new policies, you are happy to introduce other providers.
“But what if my largest customer consumes all of my time?” you ask?
Recognize that 1) without time, you cannot scale your company (and,
oftentimes, life) beyond that customer, and 2) people, even good
people, will unknowingly abuse your time to the extent that you let
them.
Set good rules for all involved. Minimize back-and-forth and
meaningless communication.
10. Deadlines over Details – Test Reliability Before
Capability
Skill is overrated.
Perfect products delivered past deadline kill companies. Better to
have a good-enough product delivered on-time. Google "minimal
viable product" for more on this philosophy. Even the great Reid
Hoffman, co-founder of LinkedIn, has wisely said that, "If you are not
embarrassed by the first version of your product, you've launched too
late."
Test someone’s ability to deliver on a specific and tight deadline
before hiring them based on a dazzling portfolio.
Products can be fixed as long as you have cash-flow, and bugs are
forgiven, but missing deadlines is often fatal. Calvin Coolidge once
said that nothing is more common than unsuccessful men with
talent; I would add that the second most common is smart people
who think their IQ or resume justifies delivering late. Don't tolerate it.
11. Keep it simple. Complicated answers are rarely

Thursday 15 January 2015